DO WHAT COMES NATURALLY
By Southern Femme, Tuesday, January 5, 2010, 2 commentsWho would have ever thought a muddy bike ride in Alabama would inspire a phenomenal & innovative sustainable clothing company...oh the wondrous ways the universe works! Earth Creations is the brainchild of Joy & Martin Ledvina that began over 10 years ago after Joy realized the mud from her bike ride was NOT coming out of her shirt. From there the wheels started turning & with the combination of Martin's chemical engineering skills & Joy's business skills & vision, Earth Creations' sustainable clothing line was formed! A humble beginning, the Bessemer, Alabama based company began selling their shirts in malls across the state & the positive feedback from customers was so immense expansion was definitely in order!
Now over 10 years later, the company has completely exploded & produced a full clothing line made from natural fibers such as organic cotton, hemp & bamboo in an array of beautiful clay-dyed colors. All of their production is completely local, even their sewing facilities are located in Alabama, a rarity now a days with most production going overseas. I loved the fact that the graphics that adorn their amazingly comfortable shirts are bought straight from artists, supporting creative minds across the United States.
Meeting with Joy in their Bessemer facilities was such an incredible experience... being able to walk from room to room witnessing the entire production process, as well as seeing the way she & her husband run a sustainable company was completely mind blowing. Support Earth Creations, a local & sustainable clothing company that not only is progressive environmentally but also fashion forward!






















2 Comments
:)
So...haha... just wondering... will stains come out NOW? (I think camouflaging them is probably just as good, lol.) I'm partial to Alabama, since our cabin is there and it has seemed sad to me that sooo many mills have shut down and caused massive job loss. Glad to know they're still out there kickin and spinnin! :) "Trust Life's unfolding..."
Agreed it's wonderful to
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