


I said
in my last post that if I were to write about every sexist beauty product and commercial
out there, I’d be old and grey by the time I was done. I’m certainly not going
to attempt to catalogue the canon of cosmetics, with its litany of accompanying
advertisements – from anti-aging products to “miracle” crash diets, most of
which target women – but as I’m on a roll, today I’m taking on fashion.
Specifically, one particular pair of
leggings in Lindsay Lohan’s supposedly highly anticipated line of skin-tight
pant-substitutes*. They’re called “Mr. President”, and as you can see, they
have built in kneepads.


First of
all, I’m assuming that’s a Monica Lewinsky joke, and those haven’t been funny
since 1997. So way to strike while the iron’s hot, Lindsay.
Next, I can’t help but see the sexism,
not so much in the title of the leggings (which, if you look past the sexism for
a second, is actually pretty funny), but in their design. We live in a culture
where women are constantly being told that they’re not valuable unless they’re
sexually alluring and available to men. The message that a woman’s worth depends
on what she looks like, or put another way, how much men want to have sex with
her, is one we hear loud and clear, over and over, every day of our lives. And a
pair of leggings with built in knee-pads, with the implication that the woman
wearing them is always equipped to get on her knees and sexually serve a man
whenever the mood strikes, certainly isn’t helping.
Finally, the leggings cost US$132. So
not only are women being asked to be complicit in the suggestion that they’re
always blowjob-ready, they’re also being asked to pay a three-figure sum for
it. Sexism isn’t just ubiquitous: it’s apparently very expensive.
| BCBlogger | But this blogger DOES
Posted Wed, 07/16/2008 - 06:37
share your sentiment about leggings.
Ugh.
Ugh.
Ugh.
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| Angelia | Ditto
Posted Wed, 07/16/2008 - 08:06
I am speechless!!~Ang
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