oh no they didn't

advertising and marketing often provides fodder for gender studies students. there’s always that day in women’s studies 101 when there is a collective realization that the aisles of girls toys at target are all shades of pink, while the boys’ toy aisles are vibrant blues and reds and yellows without a smidge of icky, girly pink in sight. 

i could go on about active toys for boys and passive toys for girls, and i’m sure you won’t argue that any commercial for a cleaning supply is geared towards women, while beers and any vehicle that gets more than 20 mpg is fairly dude-oriented as well.

on long weekends when i visit my parents i like to sit and watch tv (it’s the only time i really watch tv) and i often retort to the commercials, “so the woman even cleans her husband’s grill? – what’s he’s so busy doing?” “why does it have to be a heterosexual couple? – do lesbians not shop at lowe’s and fight over lighting fixtures?” “isn’t it weird that she is washing dishes in a crisp white shirt with her hair down and styled? – no one really does that. ever.” “how manly of that guy to get that massive truck and suffocate us all with his exhaust while the only place he’s driving it is to his accountant job!” i think my mom gets a huge kick out my comments because these thoughts don’t occur to her... and my mom ain’t stupid, she’s just had 50 years of watching tv without a women’s studies 101 class to start with.

so if you haven’t had a class or a moment like that, hopefully i’ve opened your eyes to the narrow-mindedness of marketers and the assumptions they make about our lives. (and they way they shape our lives!)

now watch the below with your jaw dropped to the floor like we did.

WARNING: it is so frigging offensive you’ll want to barf like you just ate a big mac in 3.5 seconds.