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Liz

Liz is a freelance writer with a day job. She writes about feminism, fashion, her forties and family....

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Fashion Victim

Liz O'Donnell

Ladies beware. There is a new danger lurking in the fashion world. I don’t want to cause unnecessary panic, but I think you should be prepared. I encountered this terror last week during Fashion Week and I was caught completely off guard.

I am talking about the brum. The brum is a bra for your bum. This is not a joke.

What does the brum do? It gives you butt cleavage. A woman at one of the fashion events, realizing I was a writer, pitched me on her product, The Booty Pop. I am not making this stuff up. Check out her website http://www.bootypoppanties.com.  Much like the padded bra, the Booty Pop gives you curves.

“So many women want that J.Lo look,” the Booty Pop inventor told me. Apparently, this brum can make you bootylicious.

I stared at her like she had two heads. “My booty has plenty of pop,” I said. “And yet, no one has ever accused me of having a figure like J. Lo.”

She returned the –you-have-two-heads stare and made a beeline for the thin writer from The Boston Globe. I felt like the fashion victim of a drive by assault.

Since that encounter, I have learned that there are a variety of brums out there. http://www.agentprovocateur.com/cendrillon.html The marketers behind these brums are lurking, waiting to make us feel bad about yet another body part.

Ladies, this is not an Internet hoax. This is true. Forward this to seven women and you will lose two pounds. Do not ignore this warning. If you do, you will gain two pounds today.