skirt! turns 14

When Nikki Hardin started skirt! In 1994, there wasn’t anything around quite like it, especially not for women. Her mission was to have a publication that spoke to all sides of a woman’s personality, so that’s why skirt! is sometimes describe as part feminista, part fashionista . If skirt! had an ideal reader, her name would be “Martha Steinem” because most of skirt!’s readers are kickass liberals who also like to shop and cook and don’t think wearing lipstick means you don’t have a brain.

People were amazed at the first issue because no one had seen anything like it before. It was fresh, very bold, somewhat controversial. It was designed to look much slicker than a local free publication and the ads were meant to be just as stylish as the editorial, something no one else had bothered to do. Almost immediately, skirt! established an emotional connection with it’s audience, because they sensed skirt! was authentic, not a corporate product or an advertorial vehicle. skirt! was passionate about what it was writing and living and believing, and it came across in print. skirt! was the real deal, and it was speaking to women with real lives. Suddenly skirt! was reaching women readers and consumers more effectively than daily newspapers or other publications that were much bigger and better financed.

By the time skirt! was 9 1⁄2 years old in 2003, it had established a name and reputation for quality, integrity and innovation in it’s community, and praise be to all the goddesses from the dawn of time, it was making a profit.

skirt! has loyal, often fanatical readers, who have stayed with it year after year, and skirt! continues to draw readers and contributors from around the country.  You can read more about Nikki Hardin and skirt! here.

skirt! is inviting it’s readers to share their very own “herstory’s” to be featured here on skirt.com.  Enter your’s here!